walter e smithe daughters

The four women have been taking on bigger roles at the company and star in its new ad. Meghan and Colleen spent several years working at advertising agencies in Chicago. Relevant. And Mark, 40, is Smithe's general counsel; he and his partner live in Lincoln Park with Petey, a 4-year-old bulldog. It's pretty surprising they are still playing on these tired sexist tropes in this day and age. Indian Trail, High Street intersection work approved in Aurora, Suspect in high-speed chase crashes into, kills veteran Indiana State Trooper trying to stop him: officials, Educators get peek at Paramount play about artificial intelligence which is set to tour schools, Do Not Sell/Share My Personal Information. Please enter valid email address to continue. Let's go Cubbies! The are the Smithe sisters, Meghan, Colleen, Maureen and Caitie. Walter E. Smithe and Bill Shanahan founded the store anticipating a booming economy in the wake of World War II. Then they tie in pop culture it shows that they're sort of a with-it furniture company. Only a year apart in age, the lively, fast-talking Smithe sisters consider one another best friends. Find employees, official website, emails, phone numbers, revenue, employee headcount, social accounts, and anything related to Walter E. Smithe Furniture. Draftfcb. "In what seems to be their unending and over-the-top zeal to self-promote, they just may be helping drive traffic," he wrote, adding, "If nothing else, the advertising suggests the chain has some suits with personality attached. You want it to succeed and do well.". For the most part, that relationship translates well in the business world, they say. Caitie was a manufacturers' representative before becoming a stay-at-home mom. Who are these guys? In the 1970s Walter left Smithe and Shanahan (His brothers remained with the original company) to start his own company - Walter E. Smithe. My sisters and I loved being a part of it.. The transition took place over the span of 12 years as key positions became available in the company, starting with Maureen who became a merchandise buyer. With a 71-year history and 11 stores sprinkled throughout Chicago and the suburbs, Walter E. Smithe is a local furniture icon. 443 were here. Create an account to follow your favorite communities and start taking part in conversations. It stuck in your head. Explore. What The Walter E. Smithe Daughters Do . When they get a topic, Smithe says, he tries to figure a way to blend it into an ad. Then he and Thorson meet with his brothers and throw ideas around. "It's always positive, and it's nice to be part of it. "What about you and your sisters?". Oct 2012 - Apr 20152 years 7 months. The campaign was inspired in part by a partnership with designer/house-flipper Jeff Lewis of the Bravo show Flipping Out. The company made its website easier to use and more modern-looking. CHICAGO (WLS) -- Walter E. Smithe, Jr., founder of Walter E. Smithe Furniture & Design, has died at the age of 86, his family said. Walter E. Smithe is a furniture company based in Itasca, Illinois. "The majority of what we run is informational and tells about the company, but those aren't the ones people are talking about at the water cooler. Hell stand on things, jump on them, do his best to break dining chairs. Nearby is a mangled lamp that will never find its way to a Smithe showroom floor. Walter e smithe daughters. The company gained national exposure from Lewis' collection, and each sister was able to shine in her own specialty. They seem very pretentious I think. What she does: I use both sides of my brain: left for all the analytical spreadsheet stuff and right for the creative vision. What she does: Come up with ideas that get people off their couch and into our storesand put my sisters in awkward positions (see our commercials)., What she does: Whether were working or just hanging out, my Type A personality keeps us organized and on track.. Personally, I dont want to stare at ugly furniture for all those years, Meghan says. Its very much in line with our desire to offer the most beautiful pieces that are of the highest quality. You could say that the Smithes are a bit obsessed with quality. hbspt.forms.create({ - Linn Burton: He started selling appliances in Polk Bros. ads in 1953, but the majority of his 35-year TV career was spent hawking cars -- Kaisers, Frazers, Joe Rizza's Pontiacs and, most famously, Bert Weinman's Fords. Favorite design style: Cozy and comfortableaka hygge ethos. Chicago magazine newsletters have you covered. Walter E. Smithe Jr's death was announced Thursday on the company's Facebook page. "We're all rolling up our sleeves and getting dirty. Visit Website (opens in new window) Walter E. Smithe. He received a Bachelor of Philosophy in Commerce from the University of Notre Dame in 1958. Even with little ones underfoot, the Smithe sisters make balancing their family furniture business and their growing broods look effortless. Since 1945, the company has established itself as a reliable family-run retailer, with the second- and third-generation Smithe men at the helm. The new generation of Smithes are featured in the company's new advertising. Business Profile for Walter E. Smithe Furn-Itasca. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . "So that drove us, I think, to be successes.". It takes work and sacrifice.. We take that very seriously, and we have so much passion for it.". The Smithe boys started out in a tiny ranch house in Des Plaines, the children of Walter Jr. and Florence. How could the Itasca-based company break the mold and reach a new audience while still carrying its message into a fourth generation? You may have noticed a change lately in those Walter E. Smithe (smithe.com) siblings-on-a-couch commercials. And then fate gently tapped them on their shoulder. When I first came on board, our industry was very much a good old boys club, says Maureen, who regularly travels to marketplaces around the country to buy merchandise. The implication was that he was doing/looking at something inappropriate. The Smithes: (L-R) Colleen, Meghan, Walter III, Walter Jr., Mark, Caitie, and Maureen. The boys' first ventures into the working world included Walt's daily paper route -- 70 Tribunes, three or four Sun-Times and a couple of Wall Street Journals -- that Tim helped him with ("I got 1 cent per paper, and I'd give Tim 10 cents for helping me"), and collecting beer cans that they resold at a Park Ridge flea market. How, they wondered, would longtime customers respond to four new female faces on their television screens? Edited to add: Looked them up and gee, it's one of the daughters managing the marketing. Chicago Parent, as a Zoe Communications Group company, is certified as a Womens Business Enterprise by the Womens Business Enterprise National Council (WBENC), the nations largest third-party certifier of businesses owned and operated by women. There's a preconceived notion that furniture stores are stuffy and tired, run by men in suits and catering to older generations. We've got the radar out for that," Tim Smithe says. Walter E. Smithe told me they work with many designers but Jeff was really able to get a lot of value into the pieces in his collection and that its why . Young. Assuming your a dude your not supposed to understand the commercials. Bringing new and various textures into a room can take it from plain and lacking in interest to exciting and memorable. Timothy Smithe Jr. (m. 2013-2018) Kyla Lynn McCarthy (born October 8, 1986) is the daughter of politician and former Police Superintendent Garry McCarthy. "They're having a lot of fun. I always suggest going with whatever color or colors are most pleasing to you, but some big color trends this spring are oranges, pinks, sage green and pastel blue. And I thought, `makeup and lighting. With a 71-year history and 11 stores sprinkled throughout Chicago and the suburbs Walter E. Maureen in 2002 Meghan in 2014 Caitie in 2015 and Colleen in 2016. An added factor in the commercials' success are the brothers, who come across as regular guys. We can be real nimble when we're this tight and this spread across the business.". Nothing will be worse than the commercials they ran the last time the Cicadas were in season. With 10 years of advertising industry experience, Smithe Parker, daughter of President Walter E. Smithe III, has worked with high-profile advertising agencies in Chicago. His sons, Walter, Tim, and Mark, joined the company in the 1970s and 1980s. Smithe then went into the computer industry working for General Electric and IBM in 1967, according to his obit. Explore more of the publications in our portfolio here. Smithe brothers aim for 'Sex' appeal in latest quirky commercial, https://en.wikipedia.org/w/index.php?title=Walter_E._Smithe&oldid=1127865487, This page was last edited on 17 December 2022, at 02:33. College was a turning point for the sisters, who now call one another their best friends. As they grew into their teens, there were the usual summer jobs -- caddying, yard work, selling ice cream from a motorized three-wheeler. A new collection at Holly Hunt, discounts at EuroFurniture, a First Friday event at Hubbard Woods Design District, and more. I dont think anyone in the furniture industry does advertising well. The new campaign, dubbed Smithe Family Makeovers, showcases Smithe furniture in the homes of actual clients, revealing the handiwork of the companys designers in HGTV-esque episodes. McCarthy was married to grandson of Walter E. Smithe, Timothy Smithe Jr. in Paris, France in June of 2013. . No surprise why the quality is so crap. The commercials are created in-house. His four daughtersMaureen, Meghan, Caitie, and Colleenare now the new faces of this historic Chicago brand, a spot he and his brothers held for decades. PHOTOGRAPHY BY ROBIN SUBAR, When Maureen Smithe returned from maternity leave after giving birth to identical twin daughters last August (children number five and six for those keeping count), she was puzzled by the pained looks she received from some of her colleagues. Meghan can recall her pigtails bouncing as she ran through the Walter E. Smithe warehouse as a young girl, pulling sales tags in exchange for a nickel or dime from her grandfather, Walter Smithe Jr. Regarded as top performer within the account and the Agency, as a result of consistent over-delivery, passion to grow the business . The 4th generation (the Smithe Sisters), all daughters of Walter III, are Maureen Smithe (buyer), Meghan Smithe (director of marketing), Caitie Smithe (designer, design coordinator and stylist) and Colleen Smithe (director of . "Pam, Bill and I are always on the watch for pop culture. The process starts with Tim Smithe, Pam Thorson (the company's director of advertising) and director/editor Bill O'Neil of O'Neil Productions of Wilmette. 2022 CBS Broadcasting Inc. All Rights Reserved. Its nice to see when a family is ready to replace a well-loved piece that they come back to Smithe to do it. To date, there are 10 Smithe stores scattered throughout Chicago, and one in northwest Indiana. Till your hair grows back."). A wake will be held at Ryan-Parke Funeral Home in Park Ridge on Friday, Oct. 21, and a funeral mass will follow on Saturday, Oct. 22, and St. Paul of the Cross Church in Park Ridge. "They took different career paths," Tim says. It was an organic transition for each of us, says Colleen, the youngest sister. She sounds annoyed that the spill isn't absorbing, like there's some insurance scheme that hinges on being able to stain this white couch. 177 East Army Trail Road, Glendale Heights, IL 60139. Over the past 76 years, the company has grown to include 10 Chicago area showrooms. "We were kind of like dorks, geeks, growing up," Mark says. When autocomplete results are available use up and down arrows to review and enter to select. We don't take that lightly.". - Timmy: Dressed as an old-time newspaper boy, 10-year-old Timmy appeared in dozens of commercials in the '70s for his uncle's Long Chevrolet dealership in Elmhurst. But he soon returned to the family furniture business that his father first started in 1945, and pioneered the concept of custom-order furniture in the Chicago area. One of my friends used to live near Fullerton and Western, and she would always tell people she lived near Tile Outlet. Dont burden yourself with the boredom of a matching wood set. They've been able to weather the unexpected storm of the coronavirus pandemic. "Staying fresh, young and relevant is how we're going to sustain the brand into the next 75 years. Most recently, she was at . The Smithes stand out because they're doing silly things. [4][5] In 2008, they filmed and edited a takeoff of the Sex and the City franchise, with the brothers sipping "Smithe-o-politans". Anyone got a link to the current commercial? "That's F-A-M-E, with an E". Woven Roman shades, a jute rug and a blonde wood vanity usher texture and warmth into the otherwise minimalist design. I love the one where they are drinking what looks like Tang out of wine glasses. Contents. Determine whether Walter E. Smithe Furniture grew or shrank during the last recession. "There was some physical violence between the brothers," Walt says with that satisfied look of a big brother who got to dish it out. I love incorporating an unexpected element into a room. walter e smithe furniture - inc. walter e smithe furniture. This is not how you attract a premium buyer or build a premium brand. The CBS Chicago team is a group of experienced journalists who bring you the content on CBSChicago.com. Hauldren -- an advertising copywriter who created the character -- first appeared in the ads in 1973. "Staying fresh, young . October 12, 2022 / 3:27 PM That was the extent of his pitchman career. They're not egomaniacs. Meghan Smithe was on maternity leave when she began working part time in the family business, long known for its infectious jingle: You dream it, we build it.. Shop the clearance. Thats fast, but it shows what we can do. No outside agency required. You may also light a candle in honor of Walter E. Smithe Jr. or send a beautiful flower arrangement to the funeral . About. Read on to find out more about pelvic floor therapy and how it's growing in popularity among postpartum women. "With a strategy to continue Smithe parodies of relevant topics, really, the future is limitless," he says. Tim, 41, is the vice president of sales; he and his wife have four kids and live in Winnetka. Walter Smithe, president of the furniture company, climbs the stairs March 21, 2017, at the Walter E. Smithe furniture store in Oak Brook, alongside his four daughters, Colleen, from left, Caitie, Maureen and Meghan. Colleen, Caitie, Meghan and Maureen Smithe, all between the ages of 33 and 37, represent the fourth generation of the family business and are daughters of company President Walter Smithe, the grandson of the business's namesake. Sisters Colleen, Meghan, Maureen and Caitie Smithe, from left, say three key words have helped them carry their family-run furniture company into a fourth generation: fresh, young and relevant. Sisters Colleen, Caitie, Maureen and Meghan Smithe, from left, are breaking the mold as fourth-generation leaders of the 75-year-old Walter E. Smithe Furniture and Design. The Smithe sisters now serve as the face of the firm, offering a female perspective that better reflects the company, the industry and the country today. All three attended St. Mary's College in Winona, Minn. Walt got an MBA at Notre Dame, Tim got one at Northwestern, and Mark got a law degree at Loyola. The new generation of Smithes are featured in the company's new advertising. She is a celebrity who is genuinely interested in how her furniture will do and be perceived, Maureen says. And in between the entertainment were his folksy commercials for Courtesy Motors -- his cars were "honeys" and "sweeties" -- which at one point was the world's largest Ford dealer.

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